Lacoste is a french, sporty clothing company that appeared in 1933 and has been booming ever since. I think that the reason that it has been so successful is because the originals were designed by a champion tennis player who wore his personal clothing in his matches. When his signature polo came out it was a first for sports performance clothing and was very useful with its materials because it repelled moisture due to heat, which is important for an athlete who competes outside. The alligator logo started as a joke about an alligator suitcase and ended up sticking, who knew that this logo would be recognized all across the world! Lacoste makes clothes for both men and women and have had success in many areas of the fashion industry.
For instance: the signature polo. The classic polo is what Lacoste is most known for, on the right is an example of how many colors you can buy this versatile piece in. It comes in almost every color your could possible imagine. I love polos, especially in the springtime. I think that I'm a little biased though because I am a golfer and a polo is the proper attire for the sport. I used to loathe wearing our school polos on the high school golf team until my senior year when I discovered Lacoste made cute ones and my mind was completely changed. Now, I love them. They can be worn in so many different ways its amazing! For a cute, casual day out throw on a pair of jeans and flip flops or cute sneakers with them and go. When you're golfing they are great paired with a pair of bermuda shorts. On the left is a girly variation of their classic; the polo dress. This is one of my favorite spring pieces. I love that it can go with almost any shoes you want, from flats to sneakers to flip flops. I also think its great that you could wear this to golf in or play tennis as well as wearing it around in the sunshine on your day out.
Another area Lacoste has achieved success in is accessories, especially bags. It was smart thinking on the company's part because athletes always need a cute bag to carry their equipment around in. But Lacoste bags are not limited to athletes because of their design and look, they're stylish and useful. These are just a few examples of the styles Lacoste offers, and there are many more different types for every persons needs! Lacoste's accessories line is definitely not limited to just bags, it includes other items like sunglasses, golf and tennis gear, socks, watches, swimwear, scarves and a few different fragrances.
And now to my favorite accessory; SHOES! Lacoste makes a mean white sneaker as you can see on the left. It goes with everything and screams SPRING. I like that it is simple and yet everything a sneaker needs to be and nothing more. If you're looking for something with a more complex design or something a little busier they make lots of variations of sneaker like the example on the right. These shoes are really comfortable and you can get them in a variety of colors. They are easy to slip on and have a very sporty look thats really cute. I think they look good with everything from jeans and a t-shirt to capris or shorts with a polo (not necessarily a Lacoste one, but still...) You can get away with just about any outfit as long as it's fairly casual.
Lacoste is definitely one of the leaders in sports performance clothing and has excelled in many other areas of fashion as well. You don't have to be an athlete to wear these cute outfits. They are always adding new colors and variations while still carrying their classics. There is a piece from Lacoste for everyone, so embrace spring and go out and get a little Lacoste lovin!
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